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The Art-Linx Artists: Database Profile

 

At Art-Linx, we believe that the characteristics of the artists we reach are equally as important as the size of our list.  Thus, for the last eleven years, we have conducted in-depth surveys that allow us to profile our database, giving festivals a deeper knowledge of who receives the Calls to Artists and related marketing communications tools we provide.

 

Here’s a synopsis of our current database profile.  We will be happy to discuss elements of the profile in more detail at any time; simply call or email us with any questions you may have.

 

WHO THE ARTISTS ARE IN 2021:

 

Gender: This statistic really represents who fills out the survey - this gender gap is not reflective of artists currently showcasing at art shows.

Women 67%

Men 30%

Non-Binary 3%

 

Age: This statistic tracks with art show reality

18-30       3%,

 31-40     11%

 41-50     14%

 51-60     19%

 61-70     36%

 71+         17%

Artist Medium

Ceramics - 9%

Digital - 7%

Drawing - 10%

Fiber - 9%

Glass - 9%

Jewelry - 33%

Metal - 5%

Mixed Media - 19%

Painting - 14%

Photography - 17%

Sculpture - 6%

Wood - 9%  

Primary Residence:

Northeast - 28%

Midwest - 22%

Pacific - 7%

Southeast - 23%

West (excluding CA, OR, WA) - 21%

 

PROFESSIONAL LIVES:

Creating art is the primary occupation of 69% of our artist base. For another 29% art is a secondary occupation. 2% consider it a hobby. This is a drastic change since the Pandemic. In 2018 89% of the artists responded that this was their full time occupation.

WHERE THEY EXHIBIT:

Geographic Region:  

Northeast - 52%

Midwest - 45%

Pacific -11%

Southeast - 38%

West (excluding CA, OR, WA) - 31%

 

Show Distance: There is a marketed decrease in the number of miles artists are willing to travel for shows. This poll taken in December 2021 is a reflection of the Pandemic and the change in what is considered risk.

Under 100 miles - 32%

100 - 500 miles - 52%

500 - 1,000 miles - 14%

Over 1,000 miles - 2%

 

FESTIVAL PARTICPATION:

Number of Shows Per Year - As this poll was taken at the end of 2021 - it reflects live during the Pandemic and is dramatically different from 2019.

1-5 Shows Per Year: 27%

6-10 Shows Per Year: 42%

11-15 Shows Per Year: 11%

16-20 Shows Per Year: 9%

21+ Shows Per Year: 9%

 

This profile of the Art-Linx database forms a general picture of the artists with whom we communicate.   Please email your questions to info@Art-Linx.com, or call us at 202-251-0637.

 

 

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