As artist Ann Rea states - "You don't want to sell art. Why? Because selling art sucks. You want to create value above and beyond your art and sell that." Artists who understand this psychology are successful in developing language and communication techniques that help clients understand the value of the art and become collectors. Today the average attention span is about eight seconds, making the early phase of first-time engagement extremely important. The language we use in communicating with customers impacts our ability to intrigue them about our art and close the sale. So what are these words that sell and how do you use them? To sell your artwork, you need to strike a healthy balance

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