

THE ART OF THE SALE
As artist Ann Rea states - "You don't want to sell art. Why? Because selling art sucks. You want to create value above and beyond your art and sell that." Artists who understand this psychology are successful in developing language and communication techniques that help clients understand the value of the art and become collectors. Today the average attention span is about eight seconds, making the early phase of first-time engagement extremely important. The language we use