Defining the problem: Sponsorship and partnerships can be game-changing for an art festival, yet many art festivals have a hard time attracting sponsors. Strategic partnerships with local or national companies, local governments or other cultural organizations can be crucial to the long-term viability of an art festival. Having partners that can supply volunteers, market the event, and/or contribute to funding make a noticeable difference in the quality of the overall event, which increases the prestige of the event in following years. Yet, sponsorship can be difficult to attract. It is important to recognize that sponsorship is principally about meeting the marketing needs of the company--s
Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions.The most important thing to know about colors, and our emotional response to them, has to do with colors' saturation and brightness.Saturation is how pure a color is. Less saturated colors are more grayish, so khaki green is less saturated than Kelly green. Brightness is, as you'd expect, basically how light a color seems. Colors that are less saturated but bright, such as a bright sage green, are relaxing, and those that are more saturated and less bright, such as sapphire blues, are more energizing to look at. The concept of color psychology has become a hot t
