Be SMART about Marketing your Art

Shift your perspective and embrace the fact that you have the ingenuity and creativity to connect with your patrons and fellow artists in a new way. Now is the time to tailor your online presence and be SMART about marketing your art. Now that you have been forced into creating new ways to reach your patrons and develop a sustainable business online, your attention should be turned to developing goals that are SMART – specific, measurable, attainable, relevant, and tangible. SMART GOALS Specific: The goal is to enhance or create a sustainable online business for your art. First thing to do is a social media audit. Is your information the same across all your social media platforms? Do the l

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