LOCATION: The Alexandrian, Old Town Alexandria, VA

No conference refunds after September 30th

 

REGISTRATION:

Registration is now closed

CONFERENCE PRODUCER

Robin Markowitz - Art-Linx and Festival Director, Rockville Arts Festival    

 

CONFERENCE CO CHAIRS:

 Cindy Lerick - President, The Art of Events

 Leo Charette - Executive Director, An Occasion for the Arts 

 

EVENT DETAILS
 This two-day professional development event brings together show directors and those connected to the industry for learning,   discussion, inspiration and networking opportunities. This conference is tailored to individuals who are involved with the planning of   an art fairs or festivals, including board chairs, council or chamber staff, and volunteers. 

 Conference attendees will have the opportunity to participate in: 

 

  • Vital networking events

  • Presentations by experts highlighting critical trends affecting the art fair industry

  • Training on skills to amplify visibility of festivals, grow participation, promote artistic excellence and more

  • Individual 20 minute Zapp sessions to answer all your questions

  • Behind the Scenes PRIVATE Tour of the Smithsonian Museum's NEW multimillion Conservation Lab & Technology Demonstration - Friday, October 25th at 4pm. 

 

 Conference Schedule 

 Thursday, October 24th - Old Town West Room

 7:45-8:30: Hot Breakfast - Del Ray Room

 8:30-9:00: Introduction of Conference Attendees : Robin Markowitz, Conference Producer

 9:00-10:15: Risk Managment and Festival Security: Homeland Security 

 10:15-10:45: Coffee Break

 10:45-Noon: Utlizing Strategic Partners: Diana Mayhew, President, National Cherry Blossom Festival

 Noon-1:00: Lunch - Del Ray Room

 1:00- 2:30: New Marketing and Creative Social Media: Jessica Bybee-Dziedzic, Saffire

 2:30-3:00: Afternoon Break

 3:00-4:00: Strategies for Resource Optimzation - Panel Disccusion 

                    Janet and Howard Rose, Rose Squared Productions 

                    Erica Harrison, Northern Virginia Fine Arts Festival 

                    Maureen Riley, Ann Arbor Street Art Fair, the Original

 4:00-5:00: State of the Art Festival Industry: Survey Results and Discussion

 5:00 - Cocktail Hour - Taverna Cretekou

  

 Friday, October 25th : Rosemont Room

 8:00-8:30: Hot Breakfast - Del Ray Room

 8:30 - 9:15: Optimizing your Festival Website: Chris Manley, Engenius

 9:15 - 10:00: Creating an Emerging Artist Program: Cindy Lerick, The Art of Events

10:00 - 10:30: Coffee Break

10:30 - Noon: Board dynamics and Best Practices - David Goch, Webster, Chamberlain & Bean, LLP

 Noon - 1:00: Lunch - Del Ray Room

 1:00 - 2:30: The Future of the Arts - Robert Lynch, President, Americans for the Arts

 2:30 - 3:00: What Keeps you Up at Night? Roundtable discussion

 3:00 - 4:00: Metro to Hirshhorn Museum

 4:00 - 5:00: Private Tour of Smithsonian Museum Currators Lab

This conference is produced by Art-Linx

Please contact Robin Markowitz at 202-251-0637 or email robin@art-linx.com with any questions

SPEAKER BIOS

 

New Marketing and Creative Social Media: Jessica Bybee-Dziedzic has a comprehensive background in online marketing, social media and website strategy. In 2007, she joined Wright Strategies, managing online projects for clients including KEEN Footwear, Nike and Frito Lay. In 2009, the Wright Strategies team created Saffire, providing events, venues and destinations with websites and ticketing in a simple integrated platform. Today, the Saffire team serves hundreds of clients nationwide.

Board Dynamics and Best Practices: David Goch, Partner at Webster, Chamberlain & Bean specializes in advising charities, trade associations and other nonprofit groups. He serves his clients in a variety of diverse areas, including Board governance, corporate, tax, antitrust, governance, intellectual property, standards and certification, employment matters, and government relations. He attends client Board of Directors meetings on a regular basis and provides them with both strategic and operational assistance. David also advocates on behalf of clients before State and Federal agencies.

Conference Chairperson and Attracting and Nurturing Emerging Artists: Cindy Lerick, CFEE is the owner and President of The Art of Events, providing services to a broad range of festivals and events around the world. In 2019 she is working with the Saint Louis Art Fair as a consultant. Most recently she was Executive Director of the Sausalito Art Festival in Sausalito, CA; a position that she accepted in 2017 to help the organization through an internal transition period.  Prior to that move, she served as the Executive Director/President of the Saint Louis Art Fair from 2009 - 2017. Before that she was the Executive Director of the Uptown Association and the Uptown Art Fair (1996-2007). She also co-produced the Main Street Fort Worth Arts Festival from 2002-2004.

Conference Chairman and Critical Elements of Show Development: Leo Charette, Executive Director of An Occasion for the Arts has worked in higher education where he directed the Career Offices at several universities - including Duke University, The College of William and Mary and Oberlin College. He became known for his innovation, winning several national awards for projects that brought colleges together on collaborative initiatives. in 2006 and until the fall of 2017, Leo turned to a new passion for his creative energies – photography. In 2015, Leo was offered the position of Executive Director for An Occasion for the Arts in Williamsburg, VA, and felt it was time to give back to a hometown show that he enjoyed participating in for many years.

Conference Producer: Robin Markowitz has been immersed in the art festival world as a Jewelry Artist, Art Festival Director, Principal at Art-Linx and Editor of the Art Festival Newsletter. I began my art career as a jeweler, showcasing my work at juried art festivals since 1995 and have served as an Festival Director for the last 11 years.  Art-Linx is the culmination of all my art expertise. Art-Linx is the only multi-platform connecting service for the art festival community: connecting artists to art shows, directors to directors and galleries/art publications to artists.  The Art Festival Newsletter (published 6x per year) has topical articles for the art professional and highlights industry trends.

The Future of the Arts and Art Festivals: Robert L. Lynch is President and CEO of Americans for the Arts and its membership of 7,000 arts agencies and professionals as well as the Americans for the Arts Action Fund with 400,000 citizen activists and a connected Political Action Committee.  With more than 44 years of experience in the arts industry, he is motivated by his personal mission to empower communities and leaders to advance the arts in society, and in the lives of our citizens.  Key cultural policy tools development under his leadership include Arts and Economic Prosperity, the national economic impact study for the arts now in its 25th year, the National Arts Policy Roundtable, The National Arts Action Summit, and Americans for the Arts.  Bringing a national perspective to local arts issues, Mr. Lynch currently serves on the board and executive committee of the Independent Sector, as well as chair of their public policy committee. He serves on the Board of the American Crafts Council. 

Optimizing your Festival Website: Chris Manley is the co-founder and CEO of Engenius, a web design and digital marketing firm based in Greenville, SC, where he leads a team of eleven and ensures nearly two hundred clients are well served on a day-to-day basis.  He also leads a nonprofit he co-founded nine years ago called Rebuild Upstate. Chris was recognized as a Visionary by GSA Business, one of Greenville's Best and Brightest in 2012, and was named South Carolina's 2013 Young Entrepreneur of the Year by the U.S. Small Business Administration. 

Utilizing Sponsors and Strategic Partners at the Festival: Diana Mayhew, President of the National Cherry Blossom Fesitval

Diana Mayhew became Executive Director of the National Cherry Blossom Festival in 2000, and has been President of the National Cherry Blossom Festival since 2007. Under her leadership, the Festival has grown from an all-volunteer, seasonal organization to a fully staffed, year-round 501(c)(3) not-for-profit organization.  Her success as a “connector” has led to developing strong partnerships with business, media, government and industry leaders, resulting in the Festival’s growth in programming, funding, and staff support.  Today, the strengthened brand of the National Cherry Blossom Festival receives local, national and international recognition, attracting more than 1.5 million attendees each year and generating over $160 million for the nation’s capital annually.

Strategies for Best Utilizing Your Financial and Logistical Resources - Roundtable Discussion

Discussion Leaders

Howard and Janet Rose have been promoting fine art and fine craft shows for 37 years. Janet, President of Rose Squared Productions, Inc. and Howard, Vice President, have created both indoor and outdoor events in New Jersey. The Roses’ experiences as professional production potters, participating in shows throughout the northeast, provided them with the insight makes them empathetic to participating exhibitors. The four 2019 events held in Essex County, NJ, co-sponsored with the County, are long standing shows with the oldest, at Anderson Park in Upper Montclair, celebrating 36 years. 

Erica Harrison currently serves as the Associate Curator and Festival Director at Greater Reston Arts Center (GRACE), a dynamic contemporary non-profit art center located in Reston, VA. Her professional curatorial experience includes curating thematic group exhibitions focusing on conceptual themes in contemporary art, which have received critical acclaim, as well as assisting with the development and implementation exhibitions GRACE’s main and satellite galleries.  As Festival Director of the annual Northern Virginia Fine Arts Festival, which just completed its 28th year, the three-day event continues to among the top-rated fine arts festivals in the nation. She is responsible for managing all aspects of the event including artist relations and hospitality, logistics, marketing and promotion as well as coordinating complementary programming with community partners.  

Maureen “Mo” Riley is the Executive Director of the Ann Arbor Street Art Fair, the Original.  A thirty-plus year industry veteran, she received a BFA in Stage Management from the University of Wisconsin-Milwaukee and later did post-graduate work toward an MBA at Wayne State University in Detroit.  Her early career was spent as a Production Stage Manager for legitimate theatre and ballet, until an unexpected turn opened the door to concert and festival management.  A position as an Event Manger for the Palace of Auburn Hills and Pine Knob Music Theatre led Riley to Michigan.  She went on to be named the Special Events Director for Midtown Detroit’s University Cultural Center Association, producer of the Detroit Festival of the Arts.  In 2010 she joined the staff of the Original Street Art Fair in Ann Arbor, Michigan

2019 Conference Participants by Festival or Organziation

4 Bridges Arts Festival (TN)

An Occasion for the Arts (VA)

Ann Arbor Street Art Fair, the Original (MI)

Artisphere (SC)

Art-Linx (MD)

Art of Events (MN)

Central Pennsylvania Festival of the Arts (PA)

CherryArts (CO)

Cornell Art Museum Art on the Square (FL)

Engenius (AL)

Fountain Hills Chamber of Commerce (AZ)

Frederick Festival of the Arts (MD)

Fourth Avenue Street Fair (AZ)

IMAGES (FL)

Krasl Art Fair on the Bluff (MI)

Lenexa Art Fair (KS)

Mount Gretna Art Show (PA)

Mountain Art Festivals (CO)

Mountain Heritage Arts & Crafts Festival (WV)

Northern Virginia Fine Arts Festival (VA)

Oklahoma Festival of Arts (OK)

Prairie Village Art Show (KS)

Redlands Festival of Arts (CA)

Renaissance Craftables (NJ & PA)

Rittenhouse Square Fine Art Show (PA)

Rockville Arts Festival (MD)

Rose Squared Productions (NJ)

Saffire (TX)

Saint Louis Art Fair (MO)

Sedona Arts Festival (AZ)

Shenandoah Valley Art Center (VA)

Stockley Gardens Arts Festival (VA)

Summerfair Cincinnati (OH)

Waterford Fair (VA)

Vail Arts Festival (CO)

Zapplication (CO)

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