Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions.The most important thing to know about colors, and our emotional response to them, has to do with colors' saturation and brightness.Saturation is how pure a color is. Less saturated colors are more grayish, so khaki green is less saturated than Kelly green. Brightness is, as you'd expect, basically how light a color seems. Colors that are less saturated but bright, such as a bright sage green, are relaxing, and those that are more saturated and less bright, such as sapphire blues, are more energizing to look at.
The concept of color psychology has become a hot topic in marketing, art, and design. Much of the evidence is anecdotal at best, but the trends that affect the art world are powerful and perceived to affect our bodies and minds.
While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.
The popularity of different colors across the decades reflects the changing influences of politics, fashion, music, art and media on the history of color. Sherwin Williams has complied a very interesting look at color through the decades - Click Here.
With the massive burgeoning of available colors in recent years, how do we begin to analyze and determine which hues are in style and which are passé? Lucky for us, Shutterstock in November 2018 searched its data, collapsing pixel data and hex codes to see what hues its users were downloading most frequently.The fastest growing colors are
When it comes to color trends, expect to see more consistency across design disciplines this year. Social media platforms like Instagram and Pinterest have enabled trends to emerge from a global design consciousness. These bright hues have already made an impact on the top fashion colors for 2019 as seen in this World Fashion YouTube Video.
As artists, a part of our nature is to observe the world around us and think of it in terms of the basic elements of design: space, line, forms, light, color, texture, and pattern.